Gelnd was founded in March 2012, when it was legally incorporated under the corporate laws of Nigeria as Gelnd Equity & Company Limited. The company was specifically established to carry on the business activities of a financial advisory and independent equity research house, with the primary goal being to offer professional financial advice and tailored equity analysis to a wide clientele, across corporates, financial institutions, HNIs, family offices, and governments. To date, Gelnd has offered services to numerous clients across diverse segments of the Nigerian economy, including business interests in oil & gas, aviation and road transportation, hospitality, agro commodities, automotive, FinTech, and real estate.